Local Brand Lift in Two Months

A focused playbook that drove 20% new customer growth for a regional brand.

The goal was simple: make a local audience notice us within eight weeks. We built a compact playbook—tight messaging, a clear offer, and relentless outbound follow-up.

We started by mapping three micro-segments and writing one-line value props for each. Every ad, call, and landing page reused those lines to stay consistent.

Offline touchpoints mattered. We paired digital outreach with local partnerships, event drop-ins, and short video testimonials from nearby customers.

Daily standups kept the loop short: review yesterday’s calls, swap objection handling notes, and update the script live. Nothing stayed theoretical for more than 24 hours.

The result: a 20% lift in new customer accounts and a repeatable kit the team can re-run each quarter without reinventing the process.